James Peterson Designs llc


James F. Peterson

Exhibition Design Consultant

Mr. Peterson is a design and planning consultant providing exhibit planning and design services to the aquarium, zoo, museum, visitor center, and natural history professions.

With over 25 years of varied experience in planning, design, and implementation of exhibits of all kinds, Mr. Peterson is uniquely qualified to conceptualize and implement innovative design solutions for educational exhibit projects. 

His experience includes over 100 facilities worldwide where he provided design leadership for the exhibit program, and those facilities have had over 100 million visitors to date, each one having an enhanced experience because of his work.

In each of these projects, Mr. Peterson provided primary design leadership, including development of the overall institutional exhibit themes and storylines, management of the content development, graphic and exhibit design direction, and full project management for implementation, production and installation of the exhibition.

James Peterson is a leading innovator in both the design processes and production technologies of the modern exhibit facility. As a designer and a naturalist, he created the first aquarium facilities with visitor-driven storylines, site-specific architectural character, and choreographed interior exhibition sequences. He introduced immersion habitats, multimedia graphics and exhibit effects and multispecies exhibits

to the field.

Visitors so far...



                    Concept Development

                    Economic Feasibility


                    Master Planning

                    Site and Facility


                    Theme and Concept    




                    Interpretive Content and

                         Storyline Planning


                    Exhibit Design

                    Cost/Schedule Control

                    Contractor Definition





  James Peterson Designs

   2584 5th Ave West

   Seattle, Washington 98119


Aquarium Designer

Aquarium Design

Exhibit Design

Aquarium Exhibit Consultant

Creative Exhibit Design

Exhibit Concept Planning

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